The origin of the School of Economics and Management can be traced back to the Business Enterprise Management program launched by Minjiang Vocational University in 1984. With over 40 years of educational heritage, it is one of the first pilot schools for the comprehensive reform of whole-staff, whole-process and all-round education among undergraduate universities in Fujian Province.
Restructured from the former Department of Management, Department of Public Economics and Finance, Department of Tourism, and relevant disciplines of the School of Communications and Transportation, the School now consists of four departments: Department of Economics, Department of Management, Department of Management Science and Engineering, and Department of Tourism. It has developed into a high-level applied talent cultivation hub covering economics, management, culture and tourism, integrating teaching, scientific research and social services.
Adhering to the orientation of applied education, the School takes discipline development as the driving force to improve the quality and efficiency of specialty construction, and forms a coordinated disciplinary and specialty system with distinctive features and outstanding advantages. It offers undergraduate programs including Financial Management, International Economics and Trade, E-commerce, Logistics Engineering, and Tourism Management. Among them, E-commerce is a National First-class Undergraduate Specialty Construction Site, while International Economics and Trade and Logistics Engineering are Provincial First-class Undergraduate Specialty Construction Sites.
The School focuses on developing three major specialty clusters: commercial circulation, digital culture and tourism, and digital intelligent finance and taxation, including one provincial demonstration specialty cluster. It jointly runs the Master of Business Administration (MBA) program with Newhuadu Business School, and co-establishes Fujian Research Center for Digital Media Economy (a Fujian Provincial Social Science Research Base) with the School of Journalism and Communication. The cultivation and construction of the Tourism Management master’s program is steadily advancing, gradually forming an integrated undergraduate-postgraduate talent training system.
The School currently has approximately 2,000 full-time students and 108 faculty and staff members. Among full-time teachers, there are 8 national and provincial high-level talents. Teachers with senior professional titles account for 64%, double-qualified teachers account for 67%, and doctoral degree holders account for 45%. The faculty includes 2 doctoral supervisors and 34 master supervisors.
Deepening the reform of talent training mode, the School implements the Science and Technology Innovation Elite Talent Program, and has achieved outstanding teaching results including major provincial education and teaching reform projects, excellent teaching cases of provincial new liberal arts education, and the second prize in Fujian University Teachers’ Teaching Innovation Competition. It recruits international students majoring in International Economics and Trade and Tourism Management, and actively promotes international education. Every year, outstanding students are selected for exchange studies at prestigious universities such as Xiamen University and Wenzhou University, and sent to overseas universities for short-term further studies.
In the past five years, students have won 5 national awards and 17 provincial awards in high-level competitions including the China International College Students’ Innovation Competition and the Challenge Cup Competition. They have also obtained 418 national discipline competition awards and 141 provincial (regional) awards, as well as 17 national and 26 provincial College Students’ Innovation and Entrepreneurship Training Program projects. The employment quality of graduates has been steadily improving.
The School boasts well-established teaching and research platforms and in-depth industry-education integration. It hosts multiple provincial and ministerial research and think tank platforms, including the New Think Tank Base of the Economic Committee of Fujian Provincial Committee of the Chinese People’s Political Consultative Conference, Research Center for Industrial Economy and Public Policy, Marine Tourism Research Center, Haixi Finance and Financial Development Research Center, and Minqiao Think Tank Research Center. It also owns a provincial Experimental Teaching Demonstration Center and a provincial Virtual Simulation Experimental Teaching Center.
The School has 28 off-campus practical teaching bases, and has established in-depth strategic cooperative relations with well-known enterprises including Xiamen C&D Group, Industrial Securities, Haixiang Group, Carp Leizhou State Guesthouse, JOMOO Group, Deyi Cultural & Creative Co., Ltd., Zonten Group, etc. The integrated development of industry and education, science and education provides solid support for cultivating high-quality applied economics and management talents.
Actively integrated into local development, the School has achieved remarkable results in social services. It implements the action plan for serving high-quality development and advancement of Fuzhou, closely aligns with the economic and social development needs of Fuzhou, and has established cooperative relations with Fuqing City, Gulou District, Jin’an District, Minhou County and other districts and counties. It has undertaken a number of cooperative projects with Fuzhou Municipal Bureau of Science and Technology, Development and Reform Commission, Bureau of Culture and Tourism, etc., and co-built a Talent Recruitment and Introduction Workstation with Gulou District Human Resources and Social Security Bureau, providing intellectual support and talent guarantee for local economic and social development.
In the past five years, the School has been approved for 5 national projects including National Natural Science Foundation and National Social Science Foundation projects, and 59 provincial and ministerial scientific research projects, with continuously improved research strength and think tank service capacity.
Adhering to Party building leadership and moral education, the School strives to build distinctive Party building and ideological and political education brands. The Party Committee of the School has been rated as an Advanced Primary Party Organization in Fujian Province. It further promotes the construction of the Lighthouse Action Party building brand, implements the Five-Education Economics & Management Project, carries out the Seven-Hundred Talents Growth Program for college students, and develops the Splendid Four Seasons Education Project. Its red education base has been highly recognized by provincial leaders. The first batch of Model Party Branches for University Party Building in Fujian Province has passed acceptance inspection.
The School has won numerous honors including excellent achievement awards for provincial university Party branch project activities, excellent cases of Party building in the new era of Fujian Province, provincial excellent ideological and political education projects, Powerful Nation Action team, Excellent Secretary’s Party Class, etc. It is designated as the Fuzhou Municipal Workers’ Ideological Education Research and Study Site. One counselor was rated as an Excellent Eban Counselor nationwide, and the E-commerce Teaching and Research Section was awarded the 2023 Fujian Provincial Women Civilized Post.
The School’s social practice teams have won honors including National Excellent Social Practice Teams for Summer Social Activities, National Demonstration Teams, Communist Youth League Central Colorful Holiday Volunteer Service Demonstration Teams, Communist Youth League Central Volunteer Lecture Groups and excellent research reports, with widely recognized education achievements.
Upholding the fundamental task of moral education and the school motto Economics for Application, Management for Innovation, the School closely follows the requirements of developing new quality productive forces, takes serving Fuzhou’s development strategy as the orientation, and deeply integrates talent cultivation, scientific research and social services. United and enterprising, it strives to build a well-known domestic, first-class provincial and distinctive high-level applied economics and management school, making greater contributions to the high-quality development of Minjiang University and the progress of local economy and society.
